Giving London the keys to Nike
When nearly every brand have a membership and loyalty plan, it’s difficult to stand out. Even for Nike. We needed to connect the brand’s services to the London community by bringing a fresh take to memberships concepts and how they manifest digitally and physically.
London Unlocked - a series a membership experiences, from invite to experience, tied to Nike services and seasonal stories served through the app and in real life.
The hottest club in London. From training sessions with Chelsea coach Emma Haynes, to product upscaling with Greater Goods, we created a series of unique experiences that put Nike Members at the heart of the brand world, unlocking exclusive access to sport and culture in the city like never before.