Group of character illustrations for Pegasus 40 campaign

Find your pegasus

Discover your personality with 40 years of an iconic shoe.


To celebrate 40 years of the Pegasus Nike running in EMEA we needed to extend the global The World Runs in Pegasus concept with a locally focused experience and campaign. One that would work for runners and 'non-runners' alike across the various markets.


We came up with Pegsonality, a digitally driven concept that encouraged audiences to identify their running personas through a bespoke TikTok experience and campaign. We used characters to showcase our carefully crafted run types to appeal to every person. Introducing the Pavement Pounding Pro, Inner Peace Pacer and others - these characters became friendly run mascots anyone could relate to. To ultimately ask the question: What’s your personality?


Mixing a retro feel and a female focused POV we engaged the audience via Tik-Tok. Creating a filter launched across EMEA to promote the personalities and reasons you run. To compliment and drive to the test we engage the viewer by seeing Dora from Ultra Black Running go on a journey of discovery. An AV piece following her usual 5k run, but this time with a variety of surprising faces along the way.

group image of all illustrated characters
illustration of inner peace pacer
flower character
stickers for peg40
image of multiple thumbnails of people trying the tik-tok filter test
world costume
pavement pounding pro
group photo of all the mascots